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7 Ways Entrepreneurs Can Get Successful Media Exposure

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7 Ways Entrepreneurs Can Get Successful Media Exposure

Today more than ever it is important for entrepreneurs to differentiate themselves from others in their space. To get noticed, you will need to stand out.

The best way to do so is to create a strategic publicity plan consisting of several ways to get media exposure for your brands and products. Make sure each step of your plan works together to help you achieve your overall desired goal.

Here are 7 ways to get media exposure:

 

1. Building relationships with the media

Besides having a publicity plan, building relationships with a journalist, host, and producers are very important, and will be key to your success in getting exposure. This means Googling them, following them on social media, and determining what kind of content best suits their audience. This also means following their specific guidelines that they have laid out on their sites for submission and interview requests.

 

2. Get good at telling your story

The media and their audiences love a great story! Going on multiple interviews and speaking to groups provides you a way to practice your storytelling as well as increasing your exposure. The more you tell your story the better you get at delivering it. You create raving fans when you can eloquently tell your story in a way that captivates their attention.

“Stories grab us. They take us in, transport us, and allow us to live vicariously and visually through another’s experience.” – Kristi Hedges

3. Podcasts and traditional radio

In the last 3 years podcasting has become a conduit for people to connect to influencers in their field, and to successfully get the word out about their brands and products. You can start a podcast of your own or be a guest on one that talks about the field you are an expert in.

Podcasts are often pre-recorded, making it more convenient for listeners to go back and listen to a show when their time allows it.

Even though podcasts have become increasingly popular, being Interviewed on traditional. AM/FM radio is still a way to share your message. Podcasts and radio stations are now working together,  by using pre-recorded shows to share on the traditional syndicated airwaves.

 

4. Become a syndicated columnist

Being a contributing writer for a large platform will build your credibility, differentiate you from others in your field, give you access to millions of potential clients, and send traffic to your website. Which will help you build your subscriber list, and sell your products.

 

5. Social media

Social media is the place where you can get to know not only the people in the media but also the people who follow you and are a fan of your work. You can share your radio and podcast interviews on social media, as well as share the places you have been noted. This gives you the opportunity to engage with those following you and encourage them to share your work on platforms such as:

  • Twitter
  • Linkedin
  • Facebook
  • Instagram
  • Pinterest

“Technology and social media have brought power back to the people.” – Mark McKinnon

6. Align yourself with a cause

There is nothing more heart touching than showing people how much you care about a cause. Align your business services and products with a cause that means something to you, and offer a percentage of the proceeds to be donated to the cause. The organization will often place you on their website, and even in their newsletters.

 

7. Hire a publicist

Not every entrepreneur will hire a publicist, but for those who do, remember a publicist role is not to sell your books and products; their job is to get you in front of audiences so that you can. No one will ever be able to sell your audience on you better than you can!

When you hire a publicist, you hire them for their ability to position you in the media, coordinate your schedule with the media and their connections and likeability, and most importantly their time.

 

Getting media exposure takes a lot of work, but having a publicity plan in place will give you a roadmap to follow. Eventually, people will be calling you to learn more about what you do because your name will be everywhere.

Thank you for reading my article! Which one do you think is the most important to your success?

I am a 5 time stage 4 cancer survivor who founded a company called 2 Dream Productions,Inc. There was a time in my life I did not think I would get to live my own dreams so I created a company to help others live theirs. It was through their dreams I began to live my own. I am contributing writer for places such as the Huffington Post, The Good Men Project, and She Owns It. My goal is to inspire others to live their dreams and to leave a legacy for those who dare to believe that anything is possible. You can find me at www.michellecolonjohnson.com and on Facebook at www.facebook.com/2DreamProductions?pnref=lhc.

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Startups

15 Business Lessons From Napoleon’s Playbook

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Business Lessons and strategies from Napoleon Bonaparte for Entrepreneurs and CEO's
Image Credit | Joel Brown

Unleash your business potential by harnessing Napoleon’s strategic genius.

From dreaming big and thinking bold to moving fast and staying agile, these time-tested tactics are your blueprint for success.

Learn how creative leadership, detailed planning, and relentless execution can transform your business landscape. Boost morale, lead with clarity, and embrace hard work to conquer your industry.

Don’t just survive—thrive with the power of Napoleon’s lessons.

Here are 15 Powerful Lessons You Can Learn From Napoleon Bonaparte

 

1. Dream Big, Think Bold

Napoleon wasn’t just playing small; he believed that “Imagination rules the world.” In the business world, boldness and creativity are game-changers. Don’t just aim to fit in—push boundaries and set ambitious goals that make you stand out.

Think of Steve Jobs, who didn’t just want to make computers; he wanted to revolutionize entire industries. Your vision should be so grand it almost feels unreachable. When you dream big, you inspire those around you to believe in the impossible and work together to achieve extraordinary outcomes.

2. Move Fast, Stay Agile

Napoleon’s quick and secretive moves gave him an edge. In business, you gotta be nimble. Adapt quickly, move fast, and you’ll often find yourself ahead of the game, capturing opportunities your competitors miss.

Companies like Amazon and Tesla thrive because they constantly innovate and pivot when needed. Speed is your friend; it allows you to react to market changes and customer demands faster than the competition, ensuring you remain relevant and ahead of the curve.

3. Creative Leadership

Napoleon thrived on chaos and wasn’t afraid to switch things up. Unlike rigid leaders, he was flexible and adaptive. In business, embrace change and let chaos work for you. Being adaptable can turn unpredictable situations into opportunities.

Think of how Netflix transitioned from DVD rentals to a streaming giant. Flexibility and creativity in leadership allow you to navigate through turmoil and emerge stronger, transforming challenges into stepping stones.

 

4. Organize Like a Pro

Napoleon’s mind was like a supercomputer, processing vast amounts of info to make smart moves. Businesses should do the same—stay organized, use real-time data, and adapt strategies based on fresh insights to keep that competitive edge.

Utilize modern tools like CRM systems, analytics software, and AI to manage information efficiently. Staying organized and informed means you can make better decisions, foresee potential issues, and react promptly.

 

5. Keep It Simple

Napoleon knew the power of simplicity. Overcomplicating things can bog you down. In business, streamline processes and focus on what truly matters to hit your goals efficiently.

Apple’s product design philosophy under Jobs was about simplicity and user-friendliness.When you remove unnecessary complexity, you reduce errors, speed up processes, and make it easier for your team to focus on what’s important, driving efficiency and effectiveness.

 

6. Execute Relentlessly

Once Napoleon decided on a course of action, he went all in. In business, once you pick a direction, pursue it with full commitment. Execution is where success is truly made.

Look at how Elon Musk commits to his vision for SpaceX and Tesla. Relentless execution means overcoming obstacles, staying focused on your goals, and not getting distracted by setbacks. It’s the determination and persistence in execution that ultimately leads to triumph.

 

7. Play to Your Strengths

Napoleon only fought battles he knew he could win. In business, focus on your strengths and avoid head-to-head fights in areas where you’re weak. Know your advantages and leverage them.

Microsoft leverages its strength in software development and cloud services rather than trying to compete directly in hardware. Understanding and maximizing your strengths ensures you play a game you can win, using your unique capabilities to outshine competitors.

 

8. Plan in Detail

Napoleon planned for every possible scenario. Businesses should do the same—conduct thorough planning and prepare for various outcomes.

Detailed planning helps you stay ready for anything. Scenario planning and SWOT analysis are tools that can help you foresee different futures and prepare accordingly. When you’re prepared for multiple scenarios, you can adapt smoothly and continue to drive forward, no matter what challenges arise.

 

9. Seize Opportunities

Napoleon saw luck as the ability to capitalize on accidents. In business, be prepared and ready to grab unexpected opportunities. Agility is key.

Companies like Uber and Airbnb seized gaps in the market by being ready to pounce on opportunities when they arose. Always be on the lookout for opportunities, and when they come, don’t hesitate. Preparation and readiness to act quickly can turn unexpected moments into major breakthroughs.

 

10. Learn from the Past

Napoleon studied the greats who came before him. Entrepreneurs should always be learning from the successes and failures of others. History is full of lessons waiting to be applied.

Warren Buffett is famous for studying businesses and market histories. By learning from the past, you can avoid repeating mistakes, understand what works, and build on proven strategies. Continuous learning from history helps refine your strategies and improve decision-making.

 

11. Boost Morale

Napoleon knew how to keep his troops motivated. Business leaders should do the same—keep your team inspired and engaged. High morale leads to high productivity.

Companies like Google and Salesforce invest heavily in employee well-being and motivation. When your team feels valued and motivated, they are more productive, innovative, and loyal. High morale fosters a positive work environment where people are excited to contribute and excel.

 

12. Lead with Clarity

Napoleon believed in the power of a strong, decisive leader. In business, clear direction and strong leadership are crucial. Ensure everyone knows the plan and follows it.

Leaders like Jeff Bezos provide a clear vision and direction, ensuring their teams know what they’re working towards. Clear, decisive leadership aligns your team, fosters trust, and drives coordinated efforts towards achieving your business goals.

 

13. Reflect on Failures

Napoleon analyzed both his wins and losses. Businesses should review their successes and failures to keep improving. Learn from mistakes to avoid repeating them.

Ray Dalio of Bridgewater Associates emphasizes the importance of learning from failure in his book Principles. By conducting post-mortems, you can understand what went wrong, make necessary adjustments, and continuously refine your strategies to avoid future pitfalls and drive success.

 

14. Action-Oriented

Napoleon was all about turning thoughts into actions. In business, decisiveness and execution are vital. Don’t just plan—act on those plans with energy and determination.

Entrepreneurs like Richard Branson embody this principle by constantly moving from ideas to actions. Action orientation ensures that you don’t get stuck in analysis paralysis but instead drive forward, making things happen and turning visions into reality.

 

15. Embrace Hard Work

Napoleon lived and breathed work, saying, “Work is my element; I am born and built for work.”

In business, a strong work ethic and relentless dedication are key to success. Think of how Howard Schultz rebuilt Starbucks through sheer hard work and determination. Embracing hard work means being willing to put in the necessary effort, staying dedicated to your mission, and continuously pushing towards your goals, no matter the challenges.

 

By implementing these lessons from Napoleon, businesses can sharpen their strategies, strengthen leadership, and execute with precision, driving sustained success.

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Startups

How to Manage Your Startup’s Finances More Efficiently

No matter how groundbreaking your product or service, your startup could quickly be on shaky ground without proper financial management

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managing your startups finances

Running a triumphant startup requires juggling numerous responsibilities. From managing operations and coordinating with team members to developing innovative marketing strategies and nurturing relationships with clients, the to-do list seems endless. (more…)

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Startups

5 Strategic Power Moves to Successfully Build Your Empire

Transitioning from idea to empire is a journey of strategic planning, execution, and constant evolution

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how to build your empire

The journey from a fledgling idea to a thriving empire is both exhilarating and daunting. The Startup Launchpad is not just a process but also a strategic framework that enables visionary entrepreneurs to become market leaders. This framework comprises five power moves, each a critical steppingstone in building a successful business.

These moves—Ideation, Business Plan, Online Presence, Strategic Marketing, and Launch and Growth—are the blueprint for turning aspirations into achievements. (more…)

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Startups

How to Avoid Startup Clichés and Buzzwords When Pitching Investors

Using jargon can make you sound like you’re trying to fill space instead of providing meaningful data

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How to pitch investors better

Entrepreneurs frequently seek startup funding through a variety of channels. Yet, none seem as challenging as successfully pitching to experienced investors. After all, investors are pressed for time and eager for opportunities. These characteristics make it challenging to motivate them, especially if you’re bombarding them with a pitch full of jargon. (more…)

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